Guide To Running Your Own Mystery Shopper Program
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Guide to Running Your Own Mystery Shopper Program
Mystery shoppers are customers who get to use your products or services for free, in exchange of detailed observations.
If you have a brick and mortar store, mystery shoppers can visit the store and proceed with their observations and shopping experience.
However, if your business has virtual appearance or you are in service industries (i.e. training, consultations), your mystery shoppers can proceed their evaluation via phone calls.
How do you conduct your own mystery shopper program? Maresa has prepared a simple guideline here. In this guide, you will also know what to look out for when implementing mystery shopper program for your business. Download the guide here.
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By Peter Drucker
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WHAT'S NEXT?
While finding ways to improvise your existing SOPs and getting your team together, take some time to view this video, "6 Impactful Ways to Motivate Your Employees". Get your employees to engage in your process more when you know the right button to push.
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