Business SWOT Analysis Matrix

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SWOT Analysis


Maresa's Strategy Cheat Sheet:

“Business SWOT Analysis Matrix”
A Business SWOT Analysis can offer helpful perspectives at any stage of an effort. This powerful tool can help you to:

  • Uncover possibilities for new efforts or solutions to problems.
  • Make decisions about the best path for your initiative.
  • Identifying opportunities that you are well-placed to exploit.
  • Determine where change is possible.
    • If you are at a juncture or turning point, an inventory of your strengths and weaknesses can reveal priorities as well as possibilities.
  • Adjust and refine plans mid-course.
    • A new opportunity might open wider avenues, while a new threat could close a path that once existed.
  • Understand the weaknesses of your business.
    • You can manage and eliminate threats that would otherwise catch you unaware.


SWOT analysis groups key pieces of information into TWO MAIN CATEGORIES:

  1. Internal Factors: The strengths and weaknesses internal to the organization.
    • Strengths: Characteristics of the business or project that give it an advantage over others.
    • Weaknesses: Characteristics of the business that place the business or project at a disadvantage relative to others.

 General areas to consider:

  • Human resources: Staff, volunteers, board members, target population.
  • Physical resources: Your location, building, equipment.
  • Financial: Grants, funding agencies, other sources of income.
  • Activities and processes: Programs you run, systems you employ.
  • Past experiences: Building blocks for learning and success, your reputation in the community.


  1. External Factors: The opportunities and threats presented by the environment external to the organization.
    • Opportunities: Elements in the environment that the business or project could exploit to its advantage.
    • Threats: Elements in the environment that could cause trouble for the business or project.

Forces and facts that your group does not control include:

  • Future trends in your field or the culture.
  • The economy: Local, national, or international.
  • Funding sources: Foundations, donors, legislatures.
  • Demographics: Changes in the age, race, gender, culture of those you serve or in your area.
  • The physical environment (Is your building in a growing part of town?)
  • Legislation (Do new federal requirements make your job harder or easier?)
  • Local, national, or international events.


By looking at yourself and your competitors using the SWOT framework, you can start to develop strategies and include them in your strategic plan. This helps you distinguish yourself from your competitors, so that you can compete successfully in your market.

Be sure to schedule regular review meetings. Use these meetings to talk about why the results of your strategies are different from what you had planned and decide what your team will do going forward.

“SWOT Your Business or even SWOT Yourself, so you will know how to use your Strengths and Opportunities to overcome the Weaknesses and Threats.”

By Maresa

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Once you have done your Business SWOT Analysis, you can follow the next steps...

Step #1:

Want to go to the next level? Email Maresa your cheat sheet results at talk2me@maresang.com with the email subject “I Have SWOT My Business – Your Name” and tell Maresa your Top 3 Things You Will Do Differently in Your Business. When you do this, Maresa has a little surprise for you that will help you in the business.

Step #2:

Subscribe and follow Maresa at the following platforms.

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